CREATE. INSPIRE. REPEAT.
A purpose-driven design and film studio founded in Toronto in 2012. Idea Studio works with for-profit and nonprofit organisations and has represented NGOs and government, on projects ranging from multi-language global initiatives to local community work. Its experience spans humanitarian, health, food, safety, accessibility, and environmental categories, including collaborations with UNICEF, Rotary International, and UN Women to name a few.
Brand Case Study
Cultivate Change
A complete brand identity for the Canadian Centre for Food & Ecology, working at the intersection of soil, food and community. The system brought together a custom typeface and flexible visual language designed to support pilot programs, partnerships and on-the-ground activations.
Brand Case Study
Grown better, tastes better.
A taste-first brand experience for a local food initiative that uses flavour as the entry point to connection. The work brought together a produce-inspired colour system, a flexible identity designed to adapt across markets and digital, and a clear, human tone of voice expressed through the naming and website.
FILM CASE STUDY
BAHURA
Dive into the waters of Atimonan to witness an artificial reef rehabilitate a community.
Advertising Case Study
Equality Now
Women and girls all over the world still face violence and injustice every day.
Brand Case Study
More to Explore
A versatile and harmonious brand identity that truly captures the spirit of Wasaga Beach.
Film Case Study
Two Drops of Patience
A polio vaccination team strives to reach children with no access to healthcare.
film case study
Karamoja Rising
A two-part story of the strength and hope of African children.
Advertising case study
Respect the Power
See the true power of powerlines, and the devastating consequences of contact.
advertising case study
UNICEF 360°
To explain how UNICEF saves lives, you can either talk about it or experience it.
advertising case study
One New Thing
A fresh approach to risk reduction, empowering women to try new things on their terms.
Founded by Bruce Sinclair. © Copyright Idea Studio 2026. All rights reserved.