Toronto & Vancouver
Story.
By design.
We make films, brands and experiences for organizations with something worth saying.
Three disciplines. One studio.
Film
Brand documentaries and issue-driven short films, shot and produced in the field from concept to final cut. More than commercials. Our films have screened at the United Nations and Davos and reached 1.2 million viewers in nine languages.
FeaturedTwo Drops of Patience
Design
Brand identity and information design built to last: naming, visual systems, signage and the guidelines that keep a brand consistent everywhere it appears. Identity for Wasaga Beach and Flavour Harvest, and the infection-control signage system for Public Health Ontario.
FeaturedWasaga Beach Identity
Experience
Platforms and digital experiences designed around how people actually engage: websites, applications and the immersive work that turns an idea into something people move through, not just read.
FeaturedRotary VRHow we work
Idea Studio partners with organizations close to home and around the world, from local communities to international organizations. Every project begins by understanding the challenge, then bringing together the right people to solve it. Over more than a decade, that approach has shaped work spanning brand identity, documentary film, digital experiences and emerging technologies across several continents.
Team
Since founding Idea Studio in 2012, we've built a trusted global network of award-winning creative specialists. Editors, filmmakers, designers, developers, strategists and producers are brought together around the unique needs of each project. The team is shaped by the work, not the other way around.
Every project is led personally by Bruce Sinclair, who remains the single point of creative accountability from strategy through execution. A creative director and digital pioneer since the early days of the web, Bruce has spent more than two decades helping organizations communicate complex ideas with clarity through design, story and experience.
Throughout his career, Bruce has led award-winning work for some of the world’s most recognized brands. His contributions to the industry have also included serving on the Cannes Lions Cyber Jury, the London International Advertising Awards Jury, and as Co-Chair of the Digital Marketing Awards.
What clients say
“If you are looking for a creative genius to present your mission to the world, look no further. Bruce is not just a supplier of creative, he is a dedicated member of the team. I cannot recommend Idea Studio highly enough.”
“In Karamoja Rising, Idea Studio presented the lives of children in Karamoja, eastern Uganda, in an utterly captivating way. If one isn’t able to travel and directly interact with the Karamajong, there is no better way to understand their stunning natural environment and distinctive lifestyle, as well as experience their often heartbreaking circumstances.”
“Idea Studio’s support, passion, and vision has enabled UNICEF to continue to save more children’s lives than any other humanitarian organization. Their commitment and contributions have made our partnership invaluable!”
“Idea Studio is an amazing organization to work with. Their work ethic, creativity, and desire to provide quality customer service is absolutely superb. We have worked with them both on content development and with the creation of our app for viewing our content. They communicate extremely well, listening carefully to our comments and desires and then deliver on target.”
“We had the privilege to work with Idea Studio on a campaign that needed to make an impact in a crowded space, with limited resources. Idea Studio took the time to completely understand our unique space, and they hit a home run with their ideas.”
“Less a vendor, and more a true collaborator, Idea Studio worked closely with my team to understand the breast cancer cause and the health challenges we sought to address. With significant creative chops and expertise, Idea Studio applied creative strategies that stood out in the noisy landscape of health information.”
“Idea Studio creates amazing work with wonderful storytelling. They are a very inspiring partner to work with, and I would not hesitate to recommend them to any organization wishing to create impact with their communications.”
Recent work
Canadian Centre for Food & Ecology
A bilingual brand identity for a national food and ecology non-profit: a leaf-built logotype and a custom open-source typeface.
Town of Wasaga Beach
A municipal identity built from a single symbolic image, carried through signage, fleet livery, and tourism sub-brands.
UNICEF360°
An immersive VR storytelling platform built on a custom fold-flat viewer, featuring the two-part documentary Karamoja Rising.
UN Women
An International Women's Day campaign using AI-generated portraits to confront gender injustice without exposing the real women behind the stories.
Canadian Breast Cancer Foundation
A national prevention campaign that traded fear for optimism, inspiring women to reduce their risk by taking on one new thing.
Rotary VR
A global VR storytelling platform delivered across mobile and headsets in nine languages. More than 2,000 people experienced it at once.
Two Drops of Patience
An immersive 360° documentary following a Rotaractor and her polio vaccination team into Uganda's remote mountain communities.
BAHURA
A documentary for Rotary International about an artificial reef built by local fishermen off the coast of the Philippines.
Public Health Ontario
An infection control signage system of icons, colour coding and die-cut door signs, designed to be recognized at a glance.
Electrical Safety Authority
Respect the Power: a powerline safety film shot entirely in 1:6 scale miniature, plus a consumer campaign built on visual wordplay.
Ontario Youth Development
Stepping Stones: a handcrafted poster campaign asking adults to see the potential in every young person.
Flavour Harvest
A taste-first brand for the Canadian Centre for Food & Ecology, reconnecting people with food, place and one another.
What's it all about?
Who
Idea Studio is an independent creative studio helping organizations communicate with clarity through strategy, brand identity, documentary film and digital experiences. Every project is led by senior creative expertise and shaped around the challenge it needs to solve.
What
From visual identities and websites to films, campaigns and digital products, Idea Studio brings strategy, design and storytelling together to create work that informs, inspires and drives action.
Why
Good creative work begins with understanding the problem. Strategy comes first, execution follows, and every decision is made with purpose. The goal isn't simply to make things look better. It's to make them work better.
How
Every project is different, so every team is too. Idea Studio brings together the right specialists for each engagement, using AI where it adds value while building on the traditional methods that remain central to our craft.
Where
Based in Canada with roots in Toronto and Vancouver, Idea Studio works with organizations locally, nationally and internationally.
Still have a question?
Ask us anything we didn't cover. Type it below and we'll get right back to you.
Contact
Idea Studio is currently accepting new clients.
Whether you're building a new brand, telling an important story or tackling a problem that doesn't have an obvious solution, we'd love to hear about it.