Life begins below the surface.

It wasn't built as a monument. It was built to bring life back to the sea.
Off the coast of Atimonan, in the Philippines, local fishermen partnered with Rotary International to build something extraordinary: an artificial reef in the shape of the Rotary wheel, more than 21 metres across and weighing roughly 85 tons. Our challenge was to help audiences around the world understand why it mattered.
Bahura means reef in Tagalog.
Every great story begins with people.
The reef was remarkable, but the real story belonged to the community that built it. Rather than documenting the project itself, we immersed audiences in the lives of the fishermen whose future depended on the health of the ocean. Their resilience, optimism and connection to the sea became the heart of BAHURA.
Creating an immersive experience.
Filmed on location in the Philippines with a 14-person production team, BAHURA premiered at the Rotary International Convention in Hamburg before being translated into nine languages for Rotary members around the world. The documentary also became the foundation of Rotary VR, extending the story across virtual reality, mobile devices and traditional video.

Documentary filmmaking is built on trust.
Capturing authentic moments meant spending time with the community, both above and below the surface. Every photograph on this page was taken during production, a glimpse into the people, landscapes and moments that shaped the film.










Written & Directed byBruce Sinclair
Executive ProducersCatherine Kim, Bruce Sinclair
ProducersInky Nakpil, Girlie Linao, Ramon “Boy” Siojo
Director of PhotographyJon Riera
Technical DirectorConnor Illsley
Rotary InternationalDavid Alexander, Tom Thorfinnson, Eva Yusa, Rebekah Raleigh, Richard Plocinik, Amanda Ottman
Story creates understanding.
Whether we're producing a documentary, developing a brand or designing a digital experience, our goal is the same: to help people understand not only what happened, but why it matters. Because when people connect with a story, they're far more likely to become part of it.